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What Do You Do After a First Gift?

Last Updated July 21, 2010


By: Scott Morton
Support Raising Solutions

What Do You Do After a First Gift?

By Scott Morton

 

Think back to the last time you sent a gift for a missionary that you had never supported before. Remember? How did they respond to you? Missionary responses to first-time gifts often fall into these categories. You get:

• Nothing, did they get the gift?
• The missionary’s newsletter
• A warm phone call
• A handwritten expression of thanks
• An email, text, or facebook thanks
• A thank you note handwritten in their next newsletter

Which do you prefer?

Alma and I have sent lots of first-time gifts to missionaries, and often we hear little in response. The only reason we know they got the gift is because of the organization’s official receipt.

One particular missionary added us to his mailing list, but he didn’t personally acknowledge our giving. We soon decided to stop. We would have given for a long time if we had been warmly welcomed, but we felt he didn’t even notice.

Yes, I know. We give to God and shouldn’t need a thank you. But being human, we long for affirmation. Didn’t Jesus immediately affirm heavenly values when he saw them?

• He affirmed the faith of the paralytic let down through the roof.
• He affirmed the faith of the centurion who asked Jesus to heal his
  servant. “Not even in Israel have I found such great faith” (Lu 7:7,8).

May I suggest this three-point plan for welcoming first-time giving partners:

1. Do it now and do it enthusiastically!
Interrupt your day and interrupt your new giving friend’s day. It’s celebration time! Don’t dilly-dally for a better time to say thank you. Here is the language I use:

“I just got our partner report and your name was on it for [$100] and I wanted to say thank you right now.”

2. Have a plan!
You don’t need a brilliant new way to acknowledge each new partner. Within 48 hours, I send a customized but standard letter (stored in my computer) with a small gift book.

I say this: “The small booklet, “Master Secrets of Prayer,” helped me years ago when I was a struggling young believer in the TKE Fraternity House. I read it under the covers at night with a flashlight as we slept in the cold room; it kept me alive spiritually. I pass it on to you with our thanks. Welcome to the team!”

3. Keep it simple! Enough said.

You can do this! If you don’t affirm new partners quickly, you communicate “I don’t care.” I know you do care, but if you are unwilling to interrupt your schedule to say thanks, you are kidding yourself about how much you understand human nature.



 

JULY 2010

We Have a New Look!

If you’ve been receiving our Support Raising Solutions newsletter for the past 6 years, you’ll notice that it has a new face! We’ve also added a team of expert writers who have a wealth of knowledge and experience in the area of support raising. Check out their pictures on the back!

 

 

What Else is New?

 

We have new logos and four new websites coming soon to reflect the three main focus areas of The Bodybuilders:

Main Site
thebodybuilders.net

Support Raising
supportraisingsolutions.org

Campus Ministry
campusministrytoolbox.org

Missions Mobilization
vision7nine.org

 

 


How Do You Treat First-Time Donors?

Imagine this scene in the home of missionary family, Lou and Suzanne Gerhrig. They just started their fifth year of ministry and the work is going well. It’s Monday morning. Lou is sitting with his laptop in the living room munching a bagel. He has just checked their monthly giving report from headquarters for the 11th time in 10 days.

Lou calls to Suzanne. “Honey, look! The Brown’s started support--$75, isn’t that great!”

“That’s wonderful, Honey. We should send a thank you,” hollers Suzanne, who is busy with the baby.

“Yeah, I’ll get right on that after the conference.”

“Are you sure you should wait? That’s another week,” Suzanne replies.

Lou thinks a moment, “Do we have their email?”

Lou searches his address file, but can’t find it. He mutters, “I wasn’t planning on sending donor emails today.”

Another call from Suzanne, “Lou, is the $75 monthly?”

Lou wonders, “How am I supposed to know that?” Pause. “I’ll contact them later, Honey,” calls Lou. “I need to go for my run.”

You know the rest! It is never convenient to “do it now” when it comes to thanking donors.

I was tested on this yesterday! After returning from a tiring trip, I half-heartedly checked my email. “Joe” (whom I invited to increase his support last fall) emailed to say “Yes”—and for a significant amount! “Great!” I said, “I’ll call him tomorrow. He’s probably gone for the day and busy with family.” Nonetheless, I tried his cell phone, hoping he wouldn’t answer so I could leave a message. But he was working late! Surprised, I dived in enthusiastically, “I just found out about your support increase!” He was delighted with the affirmation and suddenly I wasn’t tired anymore!

Do it now! Have a plan! Keep it simple!

Detroit, MI. . . Aug 5-6

Chicago, IL . . . Sept 10–11


More dates coming soon!

 

CONTACT US TO
HOST A BOOT CAMP

info@supportraisingsolutions.org or 800.595.4881

 

 

 

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